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RAC – Behind the scenes shoot

RAC – Behind the scenes shoot

We were contacted by RAC to shoot behind the scenes photos for their recent brand boost campaign. This was a fantastic opportunity to see the process of creating a big budget commercial for one of the biggest brands in Western Australia.

The shoot happened on 7 January, 2012 and we went to 4 locations during the day. Our day started very early at 6am in St George’s Terrace. Why such an early start? Well, the production crew had to close down part of St George’s Terrace and Milligan St in order to do their filming. The only practical time was very early in the morning where there would be minimal disruption to traffic.

The locations we shot at throughout the day: CBD (near cnr St Georges Terrace and Milligan St), a park near Perry Lakes Stadium, Osborne Park, and Guildford.

Here are some of our behind the scenes photos:

 

And if you want to know what the finished commercial looked like: