by Isabella Morgan
No one should judge a book by its covers—but when people are looking for a solution to address their issues, that’s precisely what they do. Readers are 80% more likely to connect with information if it is accompanied by a picture and 65% more likely to retain what they heard or read.
“Nowadays, people go online when they need something. They search, click the search result, and land on your website. When a website loads, do users see a bland, generic screen with offers or do they see the smiling faces of a friendly, helpful team? That is the distinction that using professional photos can create for a business,” says business owner and kids party planner Jessica Salazar of Balloons Sydney
“Eye appeal is buy appeal,” and it conveys to potential customers that you are doing business professionally and with a commitment to quality. The following six explanations will convince you to invest in professional photography for your business.
1. Professional Photography Has Exceptional Quality
No matter how impressive your phone’s camera is, it will never be able to match the calibre of work done by professionals. Years of expertise and top-notch equipment ensure the final photographs are of the highest quality and ideal for the platforms you plan to use them on, including your website, Twitter, Facebook, Instagram, LinkedIn and more.
2. Good Photos Makes Our Brains Happy
Scientific research has shown that the human brain prefers to communicate through visuals. In other words, images appeal to our thoughts better than words. High-quality photos draw in viewers, convey ideas, and raise brand awareness.
Studies have shown that people create opinions about the websites they visit in under a second. Although they may stay on your website if they require a product, service, or piece of information, they’ve already made an immediate impression about what they want and don’t want. This isn’t supposed to scare you; it’s meant to motivate you to start making your visual online reputation as solid and accurate as who you are as possible.
3. Professional Photos Are Worth The Money
Business owners could be tempted to discount professional photography due to the up-front expenses. The good news is that a professional photo can be a very cost-effective investment you can make. A collection of well-shot photos would give your business valuable publicity and help you establish a strong brand identity.
4. Professional Photographs Provide An Accurate Visual Representation Of Your Brand
Since people relate to one another, displaying photos of your actual employees, workplace, and the company offers potential clients an opportunity to connect with you before you’ve ever met. This cannot be understated, particularly in fields where professional services are provided, such as banking and health, where client retention depends on credibility and relationship. Even if stock photographs are an option, your clients won’t see them as credible as they don’t characterise your actual business, product, or service.
5. Stock Images Lack Authenticity
The major disadvantage of utilising stock photographs is that anybody may purchase and use them; thus, there is a significant possibility that another business is using the same image. A visitor’s perception of your brand may also be impacted by correlations made by a picture on your website with a company with whom they have had a negative encounter. Stock photographs have their place and time, but we’re not suggesting you shouldn’t use them.
Inspire, Explore, Create & Showcase—Let The Photos Do The “Business” In Doing Business
When you give customers ways to see your business as more than just a product or service, they feel like they’re part of an experience or community. This makes them want to return for more, bringing along their friends.
Hiring a professional photographer is the way to go!
Perth Photography can help give your business the edge with photographs that help shape your brand for success. We provide professional headshots, product and advertisment, customised photography courses, and event photography—all tax deductable.
We’re not blowing our own horns, but many have been happy with our services as shown by our perfect Google reviews.
Are you prepared to hire a professional photographer for your business? Or want to know more about the advantages of professional photos and how they can successfully showcase your business?
Reach out to the Perth Photography team to discuss how we can help you grow your business!